VENLA, our Muse, represents the strength of the Finnish female character. She is the spirited girl next door wooed by the brothers in “The Seven Brothers” classic. This was the first ever novel written in the Finnish language in 1860's by the great Aleksis Kivi, national author of Finland.
VENLA is a place where you can give a new life to your clothes and find new loves. VENLA has a modern Nordic look with a fresh Bohemian twist. The VENLA team is passionate about providing a sustainable way to shop for great secondhand designer clothes and accessories.  At VENLA, it goes without saying that the product presentation must be professional. We take care of your secondhand fashion as if it were our own. Every day and with a friendly smile!
VENLA Clothing Rack
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Two roaming Finns

We’re Minna and Satu, originally from Finland but living and working in Australia for over 25 years. Our company had been providing services in the travel industry and was going great until COVID hit. Like many others, our income just dried up. So, with Finnish sisu (dogged determination), we decided to start a new business and do good for our community and the environment. This is when VENLA resell + relove was born.

We love Australia, the beaches, the weather, the food and most importantly the people. But there are always thing we miss about Finland and the Nordic culture. One of the things we realised Australia lacked was places to sell our good quality preloved clothing.

The flea market concept and the rent-a-rack system have existed in Finland for many years. There are hundreds of secondhand boutiques and flea markets in Helsinki and around the country. It’s a common practice for people to go through their wardrobes once or twice a year and resell pieces they no longer need.

We opened the first VENLA store in Mosman in January 2021, at the height of the pandemic. The new concept was quickly and warmly welcomed in the Mosman and the surrounding communities, as it provided a creative new way for people to sell their great quality fashion and to shop sustainably.

VENLA Bondi opened in October 2021 and VENLA Balmain in July 2022. In September 2023 we opened VENLA Cronulla and Manly.

As we always say, our business is not in fashion, but sustainability and recycling.
Reduce fashion waste and do our part to improve the wellbeing of humans and the environment.
- Minna & Satu (Founders of VENLA)
VENLA Clothing Rack

But how?

By reducing our reliance on fast fashion and providing an alternative to buy-and-replace fashion cycles. Clothing manufacture has doubled since 2000. Twice as many garments were bought in 2015 than in 2000, a number which has risen exponentially since then. This is due to the average wear time reducing by half. In short, fast fashion is polluting more than food waste.

People are buying disposable clothes, only there is no textile recycling in Australia and very little elsewhere in the world. Our Nordic traditions of Reduce, Reuse and Recycle pushed Finland and Scandinavian countries towards recycled clothing two decades ago.  Our Mission is to make the fashion industry more sustainable by offering a place where conscious consumers can easily resell items they no longer wear, giving them a new life with someone else.

Read more on our blog

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Looking for secondhand designer clothes online? Now you can also purchase VENLA© preloved fashion via our Instagram feed. See daily stories rotating collections of quality preloved and designer clothes for sale. DM us with the word “SOLD” and the item. Make a payment to VENLA© bank account. We’ll hold it for you to pick up in one of our stores or arrange for delivery. We showcase quality secondhand fashion, shoes and accessories all available for purchase online throughout Australia.

VENLA stores

I love that you’ve come to Cronulla. The stock I’ve seen in your Bondi and Balmain stores is amazing. Looking forward to being able to shop locally.

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I recently hired a rack and sold my clothes with Venla, the service was amazing from start to finish. Couldn't recommend more highly!

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Belle Lamond

Best consignment experience I've had after trialling several in the past. Super easy, great communication from the team, and a good outcome!

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Camille Reed

Just love this store.  Great place to sell those items you no longer wear and to pick up some other lovely pieces.

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Karen Bordignon

Opp shopping on steroids. Only the best stuff here and some real treasures to be found. A great place to find something special and ethical shopping too

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Carmel Montgomery

Absolutely love this concept, this store and the great team of Satu and Minna. They are both so helpful with everything! (and patient too!) I'll definitely be back for both!

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Shirley Hoffman

I was very happy with this service! Minna and Satu are lovely to deal with, a great way to make some extra cash and clear some cupboard space! Will definitely be back to rent another rack!

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Charlotte Kelsey
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If you are looking for the best selection of preloved fashion brands in Sydney, then VENLA is your place to start.
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At VENLA we have a range of services to make it easy for you resell your treasures.