At VENLA resell+relove, sustainable fashion is not only about style or environmental impact. It is also about community. Among the dozens of racks in each store, a few hold something extra special. These are VENLA’s charity racks, where preloved fashion helps fund vital support services for women across Sydney.
Since launching in 2021, VENLA has worked to make fashion part of a circular economy. Alongside this commitment to sustainability, VENLA has embedded charitable giving into its everyday model. Through its charity racks, the brand has found a simple but powerful way to give back to the community, with results that speak volumes.
A Partnership With Purpose
VENLA’s charity support focuses on two organisations that serve women in crisis: Northern Beaches Women’s Shelter (NBWS) and Lou’s Place in Redfern . Both offer essential services like, counselling, food, and long-term support to women experiencing domestic violence, homelessness, and hardship.
The partnership is not limited to fundraising. VENLA regularly connects with the teams behind these organisations to ensure that support is meaningful, ongoing, and aligned with real-world needs.
$46,500 Raised and Counting
Since 2021, VENLA has raised $46,500 through the charity rack program. These funds go directly to NBWS and Lou’s Place, helping sustain programs that provide essential resources to women doing their best to rebuild their lives.
This figure represents more than just donations. It reflects thousands of customers choosing to shop with purpose. It represents VENLA sellers who are donating some of their unsold items so that someone else can benefit. It stands for community effort turned into real change.
How the Charity Racks Work
The Charity Racks at VENLA Mosman and Avalon are filled with donated preloved fashion. These include everything from everyday staples to standout designer pieces. The selection reflects the high standard that VENLA is known for, ensuring every customer can find something they love. VENLA sellers can contribute by donating items specifically for the charity racks after their rack rental ends. The VENLA team provides charity rack sales donations to both charities throughout the year.
Real-World Impact
The impact of this initiative is seen not just in numbers but in stories. At Northern Beaches Women’s Shelter, VENLA’s donations help fund temporary housing for women escaping domestic violence. They also support services that help women find permanent homes, secure employment, and rebuild their independence.
At Lou’s Place, the funds help provide hot meals, clean clothes, counselling services, and access to health professionals. For many of the women who visit Lou’s, it is the only safe place they know.
These services rely heavily on community support. VENLA community’s donations are assisting the charities to improve the lives of those in need.
The Power of Community
None of this would be possible without VENLA’s community. Shoppers, sellers, and staff all play a role in the success of the charity racks. It is a shared effort, built on a shared belief that fashion can and should be a vehicle for positive change.
Founders Minna Monaghan and Satu Raunola-Spencer are closely collaborating with the charities.The entire VENLA team is trained to understand the purpose of the charity racks. They communicate the initiative to customers, creating moments of connection and meaning within the retail experience.
Why This Matters
In an industry often driven by fast trends and overconsumption, VENLA resell+relove offers something different. The brand is built on sustainability, quality, and community. The charity racks bring all these values together in a way that is easy to understand and even easier to participate in.
With every piece purchased from a charity rack, a woman in need receives care, support, and hope. With every donation, someone’s preloved fashion becomes someone else’s lifeline.
How to Get Involved
Supporting the charity rack program is simple:
- Shop from the charity racks at any VENLA location.
- Leave behind unsold items after your rack rental to extend their life and purpose.
- Spread the word to friends and family about Lou’s Place and NBWS.
Every action counts. Every purchase gives back.
Looking Ahead
VENLA’s charity efforts are not a seasonal campaign or a marketing strategy. They are part of the brand’s DNA. As VENLA grows and opens new stores, the charity rack program will grow with it. New partnerships and initiatives are also on the horizon, all designed to expand impact and strengthen community connections.
The vision is clear: make fashion better for the planet, for people, and for the future.
Support Women, One Outfit at a Time
When you shop at VENLA resell+relove, you are not just updating your wardrobe, you are making a difference. The charity rack program is a reminder that fashion can be both beautiful and impactful. Every item purchased supports women in need in Sydney, offering them dignity, safety, and a fresh start. Visit one of VENLA’s four locations in Mosman, Avalon, Manly, or Balmain to shop with purpose. Together, we can turn preloved fashion into real-world change, one rack at a time.
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